It was, geez, nearly four years ago when I read a recipe in a cookbook that put me over the edge. I’ll get into the details of that recipe another time, but I knew at a glance that while experienced cooks could easily make necessary mental adjustments, others following the recipe exactly would have disappointing results. Which has the distinct possibility of leaving that person feeling they did something wrong or they’re a bad cook, if not both. And I get frustrated on their behalf.
When that frustration began to clear, my attention turned to considering what it is I’ve learned about writing recipes over the years that provides a lens for spotting problems like that one. My hodge-podge accumulation of experience, understanding, insights and expertise grew gradually over the years without me giving it particular thought. It’s the product of having spent time in the kitchen with fabulous cooks (starting with my mom), from working with amazing mentors (including Anne Willan and Susan Herrmann Loomis), from fellow food writers, from working on a few dozen cookbooks (in various capacities from sole author to editor) and from having written/edited/tested/etc. over 3300 recipes—and counting. Not to mention the off-the-clock time I spend just playing around in the kitchen.
I sat down right away and starting making notes that I’ve been adding to ever since. They cover standard best practices for recipe writing, and all manner of perspective and opinion I have about factors that go into great recipes, such as knowing your audience, personal voice and everything I can think to say about ingredient lists and recipe method.
I thought, too, about the range of elements from technical to creative that writers balance in recipes based on their own style and approach. Pure formula can provide a technically accurate recipe but miss descriptive and sensory language the helps the home cook. While more creative approaches may lack technical details the home cook needs to recreate the dish. Recipes that delve into more scientific aspects of cooking often exhibit that balance beautifully, coming up with descriptions and explanations that help less-technically-minded readers follow the principles being presented. And a recipe given in purely narrative form can still guide the home cook well if it drops in necessary basics about ingredients and method. You can find a lot of interesting, creative potential across that range.
There is, to be clear, no one “right” way to write recipes. Far from it. Approaches can and should reflect the experience and personality of the writer, the audience using the recipe and the general context of where and how it will be presented. Awareness of all these factors certainly doesn’t make me or any other recipe writer immune to mistakes. It’s that awareness itself that makes it possible to observe and understand where there may be room for improvement, whether it’s noticed early in the recipe writing process, on final review or after publication–which still happens to the best of us.
That moment of frustration a few years ago ended up sending me on a deep dive into contemplating the art and craft of writing good recipes. It has been an exercise that basically channels all the work I’ve been doing for 25+ years toward working with others who use recipes as a means to inspire, instruct, motivate or engage with the home cook. That could be food writers, bloggers and editors, nutritionists, culinary PR folks and specialty food companies, among many others.
The result is a new recipe-oriented focus added to the consulting services I offer. I call it Better Recipes because flawless is far from the point. There are a whole slew of things to keep in mind when writing recipes, it can be rather overwhelming. I believe that even a few new considerations added to a recipe writer’s toolkit can lead to solid improvement. It’s a process, an evolution and it takes time to get the hang of. Getting a bit better is great.
I taught a recipe-writing class at Book Larder early February, which was super fun and engaging; another class set for last month was postponed. A few years back I lead a webinar for nutrition professionals about recipe writing that was so well received I was asked to do it again. In addition to those many book projects working on recipes from chefs, food brands and individual writers. In person or virtual, for small groups or one-on-one, I very much look forward to more opportunities like these to share my enthusiasm for recipe writing with any and all who are interested.
I’ve put a lot of thought into what it is that recipes accomplish (which is a lot more than just getting dinner on the table or a snack in your hand). And I feel strongly in my bones that there’s a great deal of value in a well-written recipe, more than many realize. Beyond a delicious, reliable outcome in the kitchen, solid recipes build trust and confidence in the recipe’s source–whether a writer, chef, retail store or food brand. Recipes reflect their source, with reflections that can be good, bad or indifferent. I’ve talked with countless folks–from the food world and the general population–who have encountered their share of bad recipes, some recalling specific detail about exactly where one lead them astray. My mission is to help there be more good impressions made by recipes, with precise, clear, thoughtful writing that make every effort to ensure success for the home cook.
I’ll be sharing some of my perspectives, as well as those I come across from recipe-writer colleagues and other random recipe-related tidbits, here on a hopefully-regular basis. My plan is to share something most Wednesdays. With snippets on social media as well (my Facebook business page, mostly). I hope you’ll join me now and then. Trust me: I’ve got lots and lots of thoughts and stories to share.