Skills and experience that I have honed in over 25 years as a food profession serve as the foundation for my consulting services. That and a lifelong love of problem-solving, echoed by my math degree and penchant for puzzles and games. I’m here to connect the dots and solve problems in a range of ways.
Below are some of the areas in which I have proven expertise. But don’t hesitate to contact me about a project that doesn’t necessarily fit one of these categories. I will do my best to help you meet your objectives.
If you need new, original recipes for a specific editorial project (magazine, newsletter, cookbook) or commercial brand (web site content, marketing materials, product packaging), that’s right up my alley. I have been creating recipes for home cooks since the earliest days of my career, and have an exacting testing process and consumer-friendly style.
Whether it’s restaurant recipes that need to be translated for the home cook, online recipe assets that are inconsistent and need polish, or recipes for a cookbook that need careful review—I will provide just the keen editing needed to get your recipes in shape. Too many poorly-written, incomplete, inaccurate recipes are in circulation today. I’ll help you avoid that pitfall.
A recipe is nothing if it hasn’t been well tested. This critical process evaluates every aspect of the ingredients and procedure to ensure delicious, reliable results for the home cook. I have done as much for the many hundreds of recipes I’ve written over the years and apply the same exacting standards when testing others’ recipes as well.
When detailed editing of individual recipes is unreasonable or a general survey of recipe content is of interest, I can perform an audit of a collection of recipes. After careful review of the collection (or a sample thereof), I will provide detailed guidelines for key ways that the recipes can be improved. This will include both general best-practices for recipe style, as well as qualitative improvements relative to the specific project. I can also provide customized recipe style guidelines for use by in-house content teams for current and future recipe material.
When not writing my own cookbooks, I’m available to help with yours. This can include co-authoring/ghostwriting; developing and testing recipes; writing or editing content; project managing; and writing cookbook proposals. I’ve edited content for a private family cookbook and edited a Junior League cookbook, co-authored with a French chef and tested recipes for a global equipment brand. Many of the books I’ve worked on are listed here.
Any facet of content that will help you achieve a strategic goal, I will do my best to help you meet that goal. This could be web site copy, chef profiles, ingredient descriptions, general narrative content, B2B or B2C marketing copy or any number of other themes.